“Consumers are confused by the number of environmental claims that can be found on the EU market, as well as about their reliability and clarity”, said ANEC Secretary-General, Stephen Russell, on the occasion of the European Consumer Summit 2012. The Summit includes consideration of misleading environmental claims. He added, “However, there exist several claims that are trusted due to their simplicity, clarity, credibility and usability. In particular, instruments such as the Ecolabel and Energy Label should be developed further”.

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